Together, we can BeePopulate our world.
Client: Mango Concept
Role: UX Designer
Attract bees in this playful gardening simulator with a mission: to BeePopulate the Earth! Learn about the vital importance of bees and their role in the environment by designing a fun garden for them to pollinate.
This in-house project was to create a "game with a conscience". Focusing on the environmental phenomenon of the declining bee populations, our team created a game to grab the interest of children and parents alike to incite them towards learning more and becoming a part of the solution.
Having already decided our cause, our team surveyed the existing market, conducting a comparative analysis of games in the kids, educational, freemium, and simulator sectors. Through our research, we defined our demographic, determined our necessary core features, and discovered space for innovation.
As the UX designer, I conducted the analyses of products in the field, and then synthesized the whole of the team’s research for the product’s narrative. My writing was present at the heart of all in-game copy and marketing materials.
BeePopulate innovates around freemium gaming, a sector of the market that has fascinated me for years, and turns its traditional narrative of money-grabbing time-wasting on its head to creative a positive, socially influential product that incites change by building interest around the topic in our youth. The concept has wide-open potential, and I am excited to see its progression both in this game and beyond.
Client — Mango Concept
Product Manager — Venky Hariharan
Art Director — Heather Dega
UX Designer — Zach Dorsett
Asst. Researcher — Paul Arthur Myers
iOS/Android Developer — Julius Btesh