BeePopulate

BeePopulate

Mango Concept

Mango Concept

mockup

Attract bees in this playful gardening simulator with a mission: to BeePopulate the Earth! Learn about the vital importance of bees and their role in the environment by designing a fun garden for them to pollinate. Together, we can BeePopulate our world.

Attract bees in this playful gardening simulator with a mission: to BeePopulate the Earth! Learn about the vital importance of bees and their role in the environment by designing a fun garden for them to pollinate. Together, we can BeePopulate our world.

the_problem

BeePopulate was an in-house product built out of an incubation of ideas surrounding the educational gaming sector and the current plight of the world’s bee population. Combining social cause with habitual gaming, BeePopulate brings awareness to a new population at an early stage of their life. Bringing that awareness in a fun and engaging manner was our challenge.

BeePopulate was an in-house product built out of an incubation of ideas surrounding the educational gaming sector and the current plight of the world’s bee population. Combining social cause with habitual gaming, BeePopulate brings awareness to a new population at an early stage of their life. Bringing that awareness in a fun and engaging manner was our challenge.

why_a_game

Our team surveyed the existing market, conducting a comparative analysis of games in the kids, educational, freemium, and simulator sectors. Through our research, we defined our demographic, determined our necessary core features, and discovered space for innovation.

Our team surveyed the existing market, conducting a comparative analysis of games in the kids, educational, freemium, and simulator sectors. Through our research, we defined our demographic, determined our necessary core features, and discovered space for innovation.

inside_the_game

As the lead UX writer and part of the research team, I assisted with the analyses of products in the field, and then synthesized the whole of the team’s research for the product’s narrative. My writing was present at the heart of all in-game copy and marketing materials.

As the lead UX writer and part of the research team, I assisted with the analyses of products in the field, and then synthesized the whole of the team’s research for the product’s narrative. My writing was present at the heart of all in-game copy and marketing materials.

BeePopulate_MC

Final Thoughts —

Final Thoughts —

BeePopulate innovates around freemium gaming, a sector of the market that has fascinated me for years, and turns its traditional narrative of money-grabbing time-wasting on its head to creative a positive, socially influential product that incites change by building interest around the topic in our youth. The concept has wide-open potential, and I am excited to see its progression both in this game and beyond.

BeePopulate innovates around freemium gaming, a sector of the market that has fascinated me for years, and turns its traditional narrative of money-grabbing time-wasting on its head to creative a positive, socially influential product that incites change by building interest around the topic in our youth. The concept has wide-open potential, and I am excited to see its progression both in this game and beyond.

The Team —

Client - Mango Concept

Client - Mango Concept

Product Manager — Dom Propati

Product Manager — Dom Propati

Product Manager — Dom Propati

Associate Product Manager — Venky Hariharan

Product Manager — Dom Propati

Associate Product Manager — Venky Hariharan

Art Director — Heather Dega

Art Director — Heather Dega

iOS/Android Developer — Julius Btesh

iOS/Android Developer — Julius Btesh

UX Researcher/Writer — Zach Dorsett

UX Researcher/Writer — Zach Dorsett

Assistant UX Researcher — Paul Arthur Myers

Assistant UX Researcher — Paul Arthur Myers

Product Details —

Available for iOS and Android now. Learn more at www.beepopulate.com.

Available for iOS and Android now. Learn more at www.beepopulate.com.

Zach Dorsett —

User Experience Designer

User Experience Designer

Email —

Email —

ztdorsett[at]gmail.com

ztdorsett[at]gmail.com