Good spirits only.

Project Information

Project: The Woodstock NYC Website

Client: Black Rose Hospitality

Role: UX Designer

Year: 2018

The Woodstock is an innovative 1960s-inspired cocktail and pizza bar in the heart of Meatpacking District that aspires to show guests that an affordable product does not require a sacrifice of quality.

As their digital partner, our team translated their mission into a web presence that highlights the aesthetic of a truly unique Manhattan location.


The Woodstock brand is sleek. Housed in the Meatpacking District, this venue commands a huge space for New York, and it takes full advantage of it by never overcrowding or doing too much. It is all about the right touch.

With their web presence, we focused on that sleek simplicity. Show visitors what they need to know, but do it patiently and never skimp on a chance to show the brand. After conducting research into similar brands and evaluating the current market, we synthesized our findings into a structure to best accomplish the venue’s informational goals. The result is an enticing, functional product with thousands of weekly visitors and growing.

The Woodstock NYC

Client — Black Rose Hospitality

UX Designer — Zach Dorsett

Developer — Vic Lam

Developer — Paris Mastorakos

See the website at

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